Corporate Cultures and Global Brands by Albrecht Rothacher

Corporate Cultures and Global Brands



Download Corporate Cultures and Global Brands




Corporate Cultures and Global Brands Albrecht Rothacher
Language: English
Page: 280
Format: pdf
ISBN: 9812388567, 9789812563057
Publisher:

Review

... gives informed and valuable insights into culture-specific elements in the international business arena. -- Dr Tom Hardiman, Chairman, IBM International Treasury Services Company

A remarkable study with valuable contributions which explore the decisive soft factors of international mergers. -- Professor Helmut Haussmann, Vice Chairman, Cap Gemini Ernst & Young GmbH

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